There have been some phenomenal figures quoted recently on the success of e-mail campaigns. There is no doubt that they work, but for how long?

America is much further down the line in e-marketing than here in the UK and a recent report has thrown up some interesting statistics. Although e-mails still give significantly higher responses than standard mail-shots in every area such as the read rate, the interest rate and ultimate take-up rate, some companies have seen a significant drop-off in response compared to their initial e-campaigns.

The report makes it clear that it is 'quality not quantity' that works, a lesson we should learn in the UK before we 'kill the goose that laid the golden egg'. Fifty-two percent of 1,256 regular e-mail users surveyed by e-mail solutions provider Quris Inc. said they delete messages from unrecognised >>>

A recent survey of businesses worldwide has calculated the cost of viruses to business last year at $10bn.

The number of virii in circulation has grown by over 240% and email is being blamed for the increased speed with which virus's now spread.

There are some important steps you should take to reduce the risks of a virus infection and the costs to your business such as >>

With 75% of net users not going beyond the second page of a Search Engine Results and 80% of people searching for a product or service on the internet do so using a search Engine, the Government agency UK Online for Business has calculated the UK is losing out in online sales to the tune of £57bn.
To be successful online three key ingredients are required. These ingredients can be summarised as;

• Search engine optimisation >>>
• Web site designed for selling >>>
• Providing online transactions >>>

It is more crucial than ever not to miss out on selling opportunities >>>

Leisuregateway.com is the UK's largest independent leisure portal.
Owned by Creative Data Concepts a sister company of Discus Group this milestone is a cause for celebration for this unique business model. LG offers a range of services to the UK leisure and hospitality industry to help them generate business.

"Hotels and B&B's don't have the muscle to reach the top of the search engines, especially when the number one search word is 'hotels'. We provide small to medium size accommodation providers with links from the portal directly to their web site, driving traffic to their business. Hotels should gain more business as well as save considerable amounts of money as the only current alternatives charge commissions, these can add up to thousands over a year" says Stelio Beales, Chief Designer of LG >>>

"What Camcorder" has just voted this clients web site top with a 4 star rating. Described as "An essential site with cool design and easy to navigate pages, making easy work for users"

Kate Preston said "What is the point of a web site if it doesn't improve your profit. The web site content has to be continually updated or sales won't happen" Discus Group play a key role in designing and maintaining the web site and >>>

Welcome Computers Ltd one of the UK's leading Hotel Reservation system suppliers have just completed the integration of the WIRE online reservation system.

Richard Tolley, Technical Director, Creative Data Concepts Ltd says "WIRE provides hotels with total control of their availability on their web site allowing clients to book directly with confidence".
The integrated will be available from June >>>